The Challenge
You're really good at what you do. Clients get healthy, hit their goals, and move on — which is great for them but leaves a gap in your pipeline. The issue isn't the work, it's the system around the work. Right now there's no automated way to capture interest, nurture leads who aren't quite ready, or re-engage clients who've gone quiet. That's what we're going to fix.
Lead Capture on Your Site
A simple lead magnet — a free Healthstyle guide or self-assessment — in exchange for an email address. Turns site visitors into warm leads you can follow up with.
Automated Follow-Up Sequence
Not everyone is ready on day one. An email sequence keeps you top-of-mind for 30–60 days, sharing your story and building trust until they're ready to book.
Re-Engagement Cadence
When a client goes quiet, the system notices. Automated check-ins go out at 30, 60, and 90 days — a friendly nudge that brings people back without you lifting a finger.
Referral System at Graduation
Your best clients are your best salespeople. When someone hits their goals, they get a simple referral ask baked into the offboarding — turning success stories into new clients.
About Page Redesign
Your story is powerful. We'll restructure it with your photo, your credentials front and center, bold stat callouts, and one clear call to action that drives bookings.
Booking & Discovery Call Flow
A clean booking page connected to your calendar. Replace the generic contact form with a real "book a free 15-min call" flow so interested people can convert immediately.
Client CRM — Your Private Command Center
A simple backend dashboard built just for you — every client in one place. Track where they are in their Healthstyle journey, log notes from sessions, see who's lapsed and needs a check-in, and monitor re-engagement history. No spreadsheets. No sticky notes. Just a clean view of your whole business so nothing falls through the cracks. Similar to a private ops platform — built specifically around how you work.
How the System Works Together
Works with your existing Squarespace site
You don't need to rebuild anything from scratch. We build the system on our side and integrate it cleanly with your current site — no disruption, no learning a new platform. Your Squarespace stays exactly as it is; we just make it do a lot more.
Right now HYLA Wellness is you. But it doesn't have to stay that way. The system we build is designed from day one to grow as you do — whether that means bringing on one more trainer next year or building a full team.
The CRM, the lead system, the booking flow — all of it is built so you can flip a switch and add a trainer. Each trainer gets their own client list and profile. HYLA stays the brand. You stay in control. We’ve done this before — it’s exactly the model we’re building with Black Flag Athletics.